Hearing Care Marketing

At Hearing Care Marketing, our single greatest collaborator is AI. We see AI as an opportunity far more of an opportunity than a threat. Already it is leading to massive productivity improvements across many of the strategies that we execute for hearing care providers.

When I first started marketing with the hearing care industry, I often questioned the logic of advertising prices for hearing aids.  But, my views have evolved and I now see Price Promotion as an important branding tool for some hearing care providers.

The volume of marketing strategies available to hearing care providers has grown hugely in the last 10 years, as have the specializations of marketing providers. With this 'fragmentation', it is extremely important to ensure that all elements are working together for maximum benefit.