Whether you have a strategy in mind or simply want to bounce ideas around with someone 'who gets it', let's have a chat.

Global Marketing Manager of international hearing care network creates a specialised marketing solutions company for the hearing care industry.


Our founder, Simon Hammond, served for many years as the Global Marketing Manager for a network of hundreds of hearing centers located across Australia and the USA.

Now with Spinach Effect (Hearing Care Marketing), Simon has overseen the investment of tens of millions of dollars in retail and wholesale marketing strategies within the hearing care industry. He knows what works and, just as importantly, what doesn’t.


Touchscreen Hearing Check

Drive clients with hearing loss into your centres and maximise the value of consulting time.


When touchscreen technology became mainstream with the release of personal tablets around 2010 – 2011, we saw an opportunity to create a self-assessment hearing test. That led to the release of the first Touchscreen Hearing Kiosk. Since first seen at AudiologyNOW! in 2012, they’ve generated hundreds of thousands of appointments for hearing care providers within the USA, Canada, Australia, Malaysia and New Zealand - and it is now surely your turn to get on board.

Reach new clients years before they would otherwise contact a hearing care provider to make an appointment. It does not replace your role as a hearing care professional, but rather identifies whether someone needs a clinical assessment and consultation, and encourages them to come in.

You’re unique. So will your marketing strategies!

Some of our clients have more of a ‘medical model’ of hearing care, while others are highly ‘retail’. Several clients operate hundreds of hearing centers; others have a single location. 

While we work with Hearing Care Providers, ENTs, and hearing aid manufacturers across the globe, we don’t offer “cookie cutter” marketing programs. Instead, we will work with you to develop strategies to suit your Brand Personality, Model of Hearing Care, and the unique opportunities within your market and for your situation.



With decades of experience we know what works and, just as importantly, what doesn’t.

Work with experts.


We use an expert team of international collaborators and AI systems to ensure all facets of your marketing strategy are built and executed in the best way.

Integrated is better.


You won’t need to spend hours explaining hearing technology, or writing copy.

We’ve got it covered.


We’ll take less time to execute strategies and drive clients to your locations.

Reduce your new client acquisition costs.


Whether you have a strategy in mind or simply want to bounce some ideas around with someone who “gets it”, let’s have a chat. There will be no costs, no obligations, and nothing to lose. 

Simply request an appointment, call, or complete our contact form and we’ll be in touch.

Touchscreen Hearing Check
Direct Mail
Online and Social Media
Posters & Outdoor

Recent Posts

Our Hearing Check is the world’s leading self-assessment hearing test for hearing care providers around the world. Learn how you can utilize this fantastic tool to drive new clients, who have been pre-qualified as having a hearing loss, into your locations for full assessments.

At Hearing Care Marketing, our single greatest collaborator is AI. We see AI as an opportunity far more of an opportunity than a threat. Already it is leading to massive productivity improvements across many of the strategies that we execute for hearing care providers.

When I first started marketing with the hearing care industry, I often questioned the logic of advertising prices for hearing aids.  But, my views have evolved and I now see Price Promotion as an important branding tool for some hearing care providers.

While most of our clients turned their Touchscreen Hearing Checks off during COVID, we were focused on improving the solution in readiness for them being turned back on.  There have been significant enhancements, which you can learn about here.

The Touchscreen Hearing Kiosks will rarely generate much less usage if they're dropped off at a location and forgotten. Successful unattended placement involves a greater level of support and strategic thinking. In this article, we will discuss best practice unmanned hearing kiosks.

Many audiologists and hearing care professionals feel that the offer of "Free Hearing Assessments and Consultations"  devalues their skills, training, and expertise. There's another way to remove barriers to addressing hearing loss — a free, 5-minute, do-it-yourself hearing check.