Brand Development

Background

 

Sonova have launched a number of concept stores around the world that offer a brand new take on hearing care - one that is innovative, immersive, and interactive. We were engaged to work with Sonova's marketing team to guide shopfitters and interior designs to develop the look and feel of their US stores and outdoor advertising in and around their new locations.

 

Internal walls

 

Working within a framework provided by Sonova's global team, we designed a series of "hero" images of people enyoing their world of sound.

See main image above and a different angle of the store to the right.

 

Digital Boards

 

Within each store are several digital displays that rotate images and messaging to support the products and services offered. Examples include:

  • Client testimonials
  • Product promotion
  • Services promotion
  • Free hearing checks

Windows

 

The front windows are largely clear as we wanted to show the incredible signage and experience that was awaiting visitors inside.

Outdoor Advertising

 

We also provided Sonova with ideas and renders for placement on two huge digital screens facing out to adjacent highways and smaller executions for use on smaller digital screens within the shopping mall.

Contact us today to start the discussion


To have a chat about how you can better utilize in-store signage and outdoor advertising to generate business for your hearing locations:-