Promoting new technology
Background
A huge percentage of people with hearing loss accept that they need help, but have not yet taken the steps to do anything about it. There are also many experienced hearing aid wearers who would like to know if the latest technology will provide more natural sound, advanced features, and better performance in noisy environments. These are captive audiences for direct mail about the latest hearing solutions.
Typically, hearing aid manufacturers are far better at marketing to hearing care providers than they are end users. Don’t agree? Just pick up one of their consumer brochures and you’ll be wafting through ‘flowery’ language and proprietary terminology around their technology that makes it practically impossible for new users to make comparisons between Product A and Product B.
We're experts in communicating with end-users
As experts in communicating to end-users, we believe that it is far more effective to say, in everyday language:
- “Our Hearing Care Professionals believe that this new technology represents a significant advancement because…”
- “We have observed very happy clients who…”
- “One happy client has the following to share about their experience…”
But isn't direct mail dead?
In short… “No”.
The last decade has seen a huge increase in online marketing activities, primarily due to the low cost to roll-out a campaign using Google Advertising, Social Media Marketing, or email marketing. The shift to onling marketing actives has seen corresponding decrease in direct mail programs. But what else does this mean?
- Mailboxes are nowhere near as cluttered as they were 10 years ago.
- Email inboxes are now very cluttered.
- We’re being inundated with advertising in our social media feeds, and are becoming adept at ignoring them.
So, perhaps a way to break through the clutter is to promote your services and products offline. At the very least, you should consider direct mail as part of your marketing strategy.
QR Codes
We believe that we need to provide interested people a number of ways to respond to your campaigns, including: phone, email, website landing pages, and even the mail.
The proliferation of internet access creates a great opportunity to allow users to respond to your campaigns through the use of QR codes in printed materials (e.g. press ads, posters, and direct mail). We will help you create great landing pages for your website to allow people to respond instantly and effectively to your campaigns.
Support Activities
Hearing Care Marketing by Spinach Effect will also work with you to ensure that your direct mail campaigns are supported by all the tools you need working together on all campaigns. This will include:
- In-store posters
- Social media posts and advertising
- Inbound and outbound phone scripts for Client service staff to maximize their effectiveness
- Campaign instructions and information for staff (i.e. Facts-at-a-Glance worksheets)
Contact us today to start the discussion and get a quote
For more information, call us at +61 449 215 344 to request a free discussion (Phone, Skype, Zoom or MS Teams), or complete the below form and we’ll be in contact with you very soon.