Free trial advertising
Background
The vast majority of people who could benefit from hearing aids don’t wear them. Why?
Nobody wants to start wearing hearing aids. They are (commonly) a reminder of the ageing process for people who may otherwise see themselves as fit, active, and social. Additionally, others who have tried hearing aids in the past, or witnessed the struggles of older family members who wore them, may carry a negative perception of their performance.
There is also the significant investment that hearing aids can represent.
Being able to try hearing aids helps reduce resistance to that first purchase. And with modern technology constantly evolving, first time wearers will have a better experience than ever before.
Wanted Ads
Given that most hearing care providers are now offering “Free Trials”, we have worked with Connect Hearing USA and other clients to find ways to ‘cut through’. One way to achieve this is to invite people to take part in a “fields trial designed to prove that solution ‘X’ is everything that the manufacturer (and their own funded research papers) would suggest".
To encourage response and participation, candidates can be offered:
- A free hearing assessment
- Free trial of the latest hearing aids that suit their needs, lifestyles, and budgets
- Discounts if they want to retain their hearing aids
- Gifts for participation (e.g. gift card, pen, free Health & Hearing magazine)
Conduct the study and share the results!
Don’t be disingenuous! If you state that you will be asking participants for their feedback and will compile and share the results, then that is exactly what you must do!
Hearing Care Marketing – by Spinach Effect have prepared quick questionnaires that participants can be asked to complete prior to and after their trial. These responses will guide the Hearing Care Professional in counselling each participant and helping them achieve a successful outcome… and a fitting.
Once results have been collated, we will advise you how you can use these field trials to drive follow-up marketing and sales activities to participants and new prospective clients, including:
- Press releases
- Social media posts
- Newsletters
- Advertising
- Direct mail
- eBlasts
- Follow-up calls to participants
- And more!
Contact us today to get the process going!
We have executed this strategy successfully for Hearing Care Providers around the world and will supply all the tools and training to make it work for you, including:
- Inbound and outbound call scripts for front office team to increase conversions from “interest” to “participation”.
- Templates for email and text responses
- “Facts at a Glance” sheets for HCP’s and front office
- And more.
When you work with Hearing Care Marketing by Spinach Effect you will be in the best hands! For more information, call +61 449 215 344 or request a free discussion (Phone, Skype, Zoom or MS Teams), or complete the below contact form and we’ll be in touch with you soon.