Background

Older Australians have experienced a considerable change in their digital habits. They are engaging in a broader range of online activities, more frequently and across different devices. For this reason, Hearing Care Providers should not ignore online advertising and social media advertising within their marketing mix.

See also our article on tips for “Marketing hearing services online”.

“Yes, it’s still Facebook.”

If you’re trying to reach an audience in need of hearing care and solutions, it’s important to understand where you should focus your energy. 
Facebook is a useful platform for reaching an older demographic. According to Pew Market Research, 62% of internet users ages 65 and older use Facebook, and 72% of 50- to 64-year-olds use it. Across all social media sites, Facebook had the highest number of users in these age ranges in 2022.

While most 50+ year olds use social media, not all do. So while social media marketing is not the answer to all of your marketing questions, it a useful tool to add to your marketing strategy to enhance your reach.

Formats of Facebook ads

Facebook provides numerous formats for their advertising, including:

• Photo:  One image, a clear message, and strong call-to-action
• Video: Video ads come in a range of lengths and styles – from short, feed-based ads to longer videos designed to engage a captured audience.
• Carousel: Allows you to showcase up to 10 videos or images within a single ad, each with its own link or call-to-action. You can showcase products or build a story about a single product or service over a series of cards.
• Stories: As users scroll through their stories, we can position a short, video that grabs their attention and redirects them to your website or Facebook business page.
• Slideshows: If you don’t have the budget to create video ads, we can still create movement, sound, and text to attract attention.
• Collection: Allow people to browse and buy products or link to your website (i.e., models of hearing aids, OTC hearing aids).
• Messenger: Appear in the Messenger app. (However, we believe these are too intrusive and, subsequently, not a great option for selling or attracting new Clients).


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Contact us today to start the discussion

To discuss how you your strategies for attracting and retaining clients using Social Media Marketing, call us at +61 449 215 344 to request a free discussion appointment here (Phone, Skype, Zoom or MS Teams), or complete the form below and we’ll be in touch very soon.