There isn't a single strategy that can meet all of your sales and marketing needs, despite the fact that a sales representative from a media company might approach you and tout how fantastic their channel is for generating appointments. Marketing works best when many different things work together to get appointments and help people buy.
For example, a great online advertising campaign is only as good as your website landing page that converts opportunities. When someone comes into your centre, point-of-sale materials should reinforce and be consistent with the messaging in your advertising or direct mail.
When Hearing Care Providers work with us, we look at all elements of your communication strategy.
Case Study: Field Trials of the latest hearing aids
In working with a client to attract people to try the latest family of hearing aids, we developed a strategy that involved a range of elements, including:
Attractive website landing page, where people were directed to register their interest via QR codes (printed materials) and links from online advertising
Letterbox drops
Series of 'promoted' social media posts
eBlast and letters to their existing client base who were fitted with hearing aids more than 3 years ago, excluding HSP clients who had purchase the free-to-client devices.
Press advertising
Google Advertising
Inbound call scripts
And more!
Work with us!
Contact us today and we'll work together to flesh out an integrated strategy that fills your calendars with the kind of clients you want to see! Call us today or complete the form below and we'll be in touch very soon.
