Introduction
Having been involved in the marketing of hearing care services for about 18 years, I can reflect on how significantly the landscape for marketing has changed during that time. While there's still a place for traditional direct mail and press advertising, we've increasingly turning to eDM, Google Ads, Facebook, Youtube, and Instagram to reach our audience.
Another huge change is how a modern marketing services agency can be structured.
Twenty years ago, it was commonplace for companies to only look to marketing service providers in their local area. This enabled regular in-person meetings and a sense of familiarity. It therefore made sense that a marketing agency was essentially a group of people, with a handful of skill sets (i.e. Creative, account service, and accounting) who all sat together in an office.
But today, the evolution of communication technologies has made it possible to source expertise from anywhere around the globe. Our clients are all over the world and it's rare for them to come to us. More commonly, we meet remotely via teleconference from anywhere in the world.
Additionally, there’s been a huge influx of new media that is used to deliver messages to audiences in the last 18 years. Subsequently, the diversity of expertise required within a marketing services agency has also needed to evolve.
